X-Rite debuted its latest product, the MetaVue™, calling it a “breakthrough” non-contact imaging spectrophotometer for retail paint matching.

“Today’s paint departments are asked to measure and match all sorts of small or odd shaped samples which requires color matching devices to be more versatile than ever before,” said Chris Winczewski, vice president, Strategy and Product Planning. “MetaVue’s live video preview ensures a more accurate measurement of large, small, curved or textured samples for precise paint formulation the first time.”

According to Winczewski, the MetaVue provides precise color matches for a wider range of customer samples including paint chips, stucco, vinyl, wood and fabric. It is also, he said, the first color matching device on the market to offer an on-board camera to help retail paint departments accurately target customer samples.

The spectrophotometer’s adjustable aperture ranges from 2mm to 12mm, per Winczewski.

MetaVue, which can be positioned horizontally or vertically, measures exact dominant colors from multi-color samples, the VP said.

“About 25 percent of what we do is color-matched,” said Randy Service, Manager, Paint Department, for a large hardware store in Calgary, Alberta. “People bring in all kinds of things to be matched – cushions, bedspreads and a range of multi-colored items. We’ve already used MetaVue to do more than 300 paint matches…

“The MetaVue’s on-board camera gives us the ability to target a very finite area.”

Retail brands can use MetaVue in conjunction with ColorDesigner® PLUS.